"Where centuries-old traditional crafts transform into Sustainable Luxury"

Environmental Responsibility

Environmental responsibility is the core value of the brand. Many of the ecological problems we now address directly simulate the fashion business. These ecological issues demand quick solutions, including manufacturing activities, greenhouse gas emissions, water pollution from toxic dyes, and accumulation of textile waste.

• Textile Waste: Millions of pieces discarded yearly from high fashion have flooded landfills and beaches and raised pollution levels.
• Resource Depletion: The limited resources on Earth are strained by using non-renewable resources to produce synthetic fibers and the exceptional water consumption of cotton growing.
• Chemical Pollution: Conventional dyeing techniques end aquatic life and contaminate drinking water by releasing poisonous chemicals into water bodies.
• Carbon Emissions: The production of textiles, industrial dyeing process, and burning of clothing waste emit more significant greenhouse gasses into the environment. The apparel industry contributes enormously to global carbon emissions, aggravating climate change.

Ethical Practices

At Shrekahnth, ethical practices are at the heart of everything we do. We believe that fashion should not come at the expense of human dignity or well-being. Unfortunately, the global fashion industry often faces significant challenges related to unethical manufacturing and sourcing practices, which can lead to sweatshops and severe labor issues.

The Problem with Unethical Manufacturing and Sourcing

• Sweatshops: Many fashion brands outsource production to factories in countries with lax labor laws to cut costs. These factories, often termed sweatshops, may subject workers to poor working conditions, unreasonably long hours, and inadequate wages.
• Child Labor: In some regions, children are employed illegally in the manufacturing process, depriving them of education and a normal childhood while exposing them to hazardous working environments.
• Exploitation: Workers may face exploitation, including lack of contracts, denial of rights, and unsafe working conditions without proper safety equipment or measures.
• Lack of Transparency: Without transparency in the supply chain, it’s challenging for consumers to know under what conditions their clothes were made, allowing unethical practices to continue unchecked.

Our commitment to sustainability is reflected in every aspect of our operations:

Circular Fashion Model

As part of our sustainable practice, we collect clothing and textile waste from Ghana and West Africa. This waste is either upcycled by deconstructing garments into panels for new designs or recycled into fibers to create new textiles. This approach reduces landfill waste and gives new life to materials.

Ethical Sourcing and Production

• Recycled Textiles: We specialize in developing recycled cotton yarn from textile and clothing waste. Ethically managed and processed, these high-quality recycled yarns form the foundation of our new collections.
• Natural Dyes and Yarns: We source certified natural yarns like cotton, silk, and linen and sometimes blend them with recycled yarns. These yarns are dyed using natural, plant-based dyes from India and West Africa, promoting natural and eco-friendly dyeing.
• Handwoven Textiles: Our dyed yarns are handwoven in Madhavaram, a village in Andhra Pradesh, South of India. This handloom cluster, home to 4,000 weavers, produces exquisite fabrics for our collections. By partnering with this community, we support traditional weaving techniques and provide sustainable livelihoods by diversifying their product range for International Markets.

Technological Integration

• Blockchain Transparency: We geo-tag and record each phase of our supply chain on the blockchain. This technology ensures transparency and traceability, allowing consumers to verify the authenticity and sustainability of our products.
• Digital Innovation: We design and produce style variants and 3D art digital assets. Since 2009, we have archived our best-selling prints as NFT art. We continue to evolve with new collections, building a digital world of lifestyle products that merge fashion with technology.

Quality and Social Compliance

• Environmental Compliance: We rigorously audit our supply chain to ensure ecological sustainability.
• Social Compliance: We affirm fair wage practices throughout our supply chain to ensure that our products are ethically produced.